What Is Transaction Descriptor Or Merchant Descriptor

This means, for a merchant, the transaction descriptor is far more important than to a customer. An incorrect or non-informative merchant descriptor can lead to chargeback, which is, even more, worse for the business. This article contains all the details necessary for a merchant regarding the Merchant Descriptor.


WHAT IS TRANSACTION DESCRIPTOR OR MERCHANT DESCRIPTOR?

It appears on the credit card statement or any other bank statement of the customer that contains details of the company and merchant involved in the particular transaction.

The purpose of the merchant descriptor is to identify who the payment was made to. Whenever a merchant goes for the merchant account, he or she is asked to provide the merchant descriptor as well.

WHAT ARE THE BENEFITS OF HAVING TRANSACTION DESCRIPTOR OR MERCHANT DESCRIPTOR?

Having a transaction descriptor can save the merchant from a chargeback. This is the most important benefit of having the transaction descriptor.

  • A descriptor gives a clear information about the merchant and the purchase.
  • That also results in a low chance of the chargeback from the customer’s end.
  • This helps a customer to quickly identify the transaction.

According to the various reports from the card networks, most chargebacks are filed simply because the customer did not identify the transaction.

HOW TO CHOOSE THE CORRECT TRANSACTION DESCRIPTOR FOR YOUR BUSINESS?

Now you know, as a merchant you should give attention to the merchant descriptor. If this is the case, you need to gather more information about the Transaction Descriptor or Merchant Descriptor.

There are two kinds of Transaction Descriptor:

Dynamic Descriptor – And in this case, it varies and includes the details of the purchased goods or service.
Static Descriptor – A Static Descriptor remains the same for all the transactions made by the merchant.

You must be wondering which one is better and what should you get for your business.

A Static Descriptor is often called Hard Descriptor. If you have a business that sells one kind of goods or service then you can go for this. A static descriptor generally contains the company and location in form of the zip code.

For any queries related to the Transaction Descriptor or Merchant Descriptor, feel free contact Merchant Stronghold. We also provide other merchant processing services and high-risk merchant account services. Also, you can try our toll-free number +1 (888) 622 – 6875 and try the 24/7 email support.
Location: Clearwater, FL, USA

Comments

Post a Comment

Popular posts from this blog

Why Cannabis Oil Is Big Business | Merchant Account for CBD

Image
Merchant Accounts for CBD CBD merchant accounts are our most in-demand product, for which we have proven domestic and offshore banking solutions for CBD merchants. Merchant Stronghold provides the best merchant services for your CBD Businesses . Legalization brings a lot of opportunities, including many that are unexpected. One of the biggest areas for expansion is cannabis oil. Cannabis oil can mean a lot of different things but most importantly, it’s giving consumers and entrepreneurs a new way to explore and benefit from the marijuana industry. Here’s why cannabis oil is big business, and how any entrepreneur can tap into this nascent market. The cannabis oil market is huge There are many different kinds of cannabis oil on the market. All of them are growing in popularity. The CBD market alone is predicted to reach $22 billion in 2022, according to Brightfield Group. The CBD market is blossoming CBD, short for cannabidiol, is the main non-psychoactive
Read more

How to avoid TMF or MATCH LIST?

Image
Firstly, follow the lawful business practices to never get quarantine by the Banks. After that you can avoid the following situations: Never try any kind of fraud Decrease the number of chargebacks Pay the debts on time If you owe any amount to the bank, try to return it in the stipulated time frame Finally, get an expert to help you with the troubles How to Get Off TMF List? If you are under the TMF list then the previous merchant service provider can help you understand the exact reason for your query. You need to reach out to the previous bank that offered you the merchant services. For that, you can contact their support number or send an email. Otherwise, the MasterCard generally put the merchant for 5 years in the MATCH list In the case of fraud, you are highly unlikely to get off the list. You need to know the reason and the reason code, under which you are added to the MATCH. Talk to the bank executive for the reason and take notes of the reason co
Read more

Important Factors of Merchant Account Processing

Image
You are new to the business or have lots of experience, you still might have some misconceptions about it. Not Worth the Time  – Firstly, entrepreneurs find that they have the  best payment processing  with the banks, some businessmen don’t care about the ease they get while doing the transactions through a merchant account. Expensive Affair  – Yes, the merchant accounts don’t come cheap, but they are not costly either. They just tell you the fees in a package where all the things are segregated and revealed as one. As well as the providers tell you the fees in percentage so, you have a clearer perspective on the rates. Misleading Promotion  – The misconception is that the service providers prevent the facts and sell the merchant accounts in higher percentages or give out misleading information as a result of non-formal training and burdened pressure to close a deal. Independent agents have a bad reputation for failing to disclose some of the more serious terms of the
Read more